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Psychological Impact of Ghost Mannequin Photography on Consumer Behavior

Picture this- You’re browsing for a new dress for an upcoming event. As you navigate through various online stores, you’re drawn to a particular dress displayed on a ghost mannequin. Without realizing it, you subconsciously project yourself onto that invisible figure, imagining how the dress would look on your own body. This phenomenon, known as self-referencing, creates a deeper sense…